Brand

We are Copenhagen

F.C. Copenhagen's fresh visual identity ensures an up-to-date brand that matches the club's ambitions as an international football team and a lifestyle brand.

Visual identity

White
and blue

Based on the 'We are Copenhagen' strategy and the club manifesto that F.C. Copenhagen presented in the autumn of 2022, the new look starts a fresh chapter for the club.

The renewed identity is inspired by Copenhagen's history and impact in the city, and comes as a natural evolution of the club's development both domestically and internationally. The fresh brand draws on the best of the world's best city; the elegant towers and buildings, as well as the raw and industrial landscape. Copenhagen is a diverse city, and it is not all black and white. Copenhagen is white and blue.

Logo

The FCK Logo

Our club crest, created in 1992, is a central element of our visual identity. It consists of three elements: the lion's head, our name and the colours of the Danish flag (Dannebrog).

The logo remains a core element and has been modernised to complement our new visual identity. The name has new, specially designed letters that are adapted to the circular shape of the logo for better readability. At the same time, the curves and spaces of the lion's head have been improved for increased recognition on smaller surfaces.

Symbol

The FCK Lion

Our symbol — a free-standing lion's head — is central to our club crest.

The new, modern symbol stands strong and at the same time retains the iconic expression from our previous logo.

The symbol gives us greater flexibility and emphasises our history at the same time, with a modern expression that is adapted to the demands and expectations of the future.

F.C. Københavns våbenskjold i hvid på FCK Dark Blue

The Royal Club

FCK Coat of Arms

Our coat of arms pays tribute to Copenhagen. It's an abstract representation of the city - its spires, towers, stone bridges and harbour. Above this, the crown and Danish flag symbolise our heritage as the 'Royal Club from Copenhagen' and the responsibility that comes with it.

A lion and a lioness stand guard on opposite sides of the city and symbolise our men's and women's teams, united for Copenhagen.

The coat of arms is a consistent element of our identity, which, in addition to being used in its entirety, also contains various icons that can be used alone or in combination with writing.

Skrifttyperne FCK Sans, FCK Serif og FCK Text

Typography

Fonts

Our new typographic style contains a variety of fonts that are used for different purposes. FCK Sans and FCK Serif, our new headlines, take inspiration from the historic Copenhagen street signs. Like these signs, our typography is also a combination of the classic and the modern.

Body copy is set in FCK Text.