Partners

More smiles in Parken

SMILfonden, telecoms company 3 and Parken are joining forces in a new partnership that, under the project name More smiles in Parken, will help give sick children and their families unique experiences in Parken. The new partnership will also lead to a series of concrete experiences for SMILfonden's children and families. Among other things, families connected to SMILfonden will take turns attending all of F.C. Copenhagen's home matches in Parken, and 3, who are a Main Partner of F.C. Copenhagen, will also make their skybox available to SMILfonden families for a selected match. As well as access to events in Parken, work is under way on a very special SMIL day in Parken. "Parken is a special place for experiences that are full of smiles and togetherness - and that is what we want to offer SMILfonden's children and families," says Jesper Thyssen, marketing director at 3. "At 3 we believe you have a duty to make a difference when you can. That's why we're proud to be part of this partnership, where we want to connect children and families who can sometimes lead a lonely life when there is critical illness in the family." The SMIL day in Parken Once a year, a matchday in Parken will provide the setting for the SMIL day, presented by 3 and SMILfonden. A range of activities will involve SMILfonden with a smile on everyone's face and raise awareness of their work with sick children across all diagnoses. On SMIL day you can also donate to SMILfonden, with the money going towards developing SMILfonden's creative workshop at Rigshospitalet and the brand new Børneriget. "SMILfonden is still a relatively small organisation," says the foundation's founder and director, Sisse Fisker. "That's why we need strong forces like 3, Parken and F.C. Copenhagen to help put SMILfonden on the map. It's incredibly valuable that they want to help give the children and their families some great experiences during a difficult time." "We're really looking forward to getting this started and creating big memories together," says Sisse Fisker. A focus on creating the setting for more great experiences in Parken For Parken and F.C. Copenhagen, the partnership is a natural part of an increased focus on opening up Parken and letting Denmark's national stadium provide the setting for even more memorable experiences. "We're really looking forward to the partnership, and most of all to seeing even more smiles in Parken," says director Jacob Lauesen. "Our stadium is part of the city, and one of our most important jobs is to create great experiences. We've been looking for the right partners for projects like this for a while, and working with 3 and SMIL Fonden is a really good match." Facts about SMILfonden SMILfonden is a charity whose vision is to give children with serious and chronic illnesses, across all diagnoses, a better life. They do that by giving the children and their families a break from illness through social activities. SMILfonden embraces all children and their families and runs creative workshops (SMILET) in both Copenhagen and Aarhus.