Over the past 10 years, F.C. Copenhagen have built FCK Media, which delivers high-quality content that is best-in-class in Scandinavia – especially in video – and recognised internationally.
We have around 600,000 followers across our main platforms, and we are also an attractive Top 10 medium on Facebook and Instagram in Denmark, measured on interactions and video views.
FCK Media has become a strong part of the business, contributing a double-digit million turnover from partnerships and other brand collaborations in 2022.
Campaigns, data and analysis and content have become key assets in selling and activating commercial partnerships, and they are also one of our most important marketing tools for selling tickets, season cards/subscriptions and merchandise.
As we continue to build F.C. Copenhagen as a media house, we will look at several ways of developing further – for example through new channels, business models built around content (subscriptions and more), and FCK Media as an agency.