Lars Bo Jeppesen appointed new Director of PARKEN Sport & Entertainment A/S
Lars Bo Jeppesen has been appointed the new Director of PARKEN Sport & Entertainment A/S, as of 1 May, 2020.
Lars will have responsibility for all matters in Telia Parken and commercial matters related to F.C. Copenhagen.
In addition, he joins the board of directors for the eSports company North, which is owned together with Nordisk Film. Lars also joins as a board member of Superligaen A/S
Lars joins the company from his position as CEO of Dentsu Aegis Network in the Nordic, Benelux, Central and Eastern European countries, where he was responsible for 20 countries and 5,000 employees. Dentsu Aegis Network is one of the world's largest media and marketing companies with 45,000 employees in 167 countries.
“In Lars Bo Jeppesen, we have an international and commercial profile that comes with many years of management experience and in-depth knowledge of the modern media landscape, digital transformation and business development," says Bo Rygaard, Chairman of the Board of PARKEN Sport & Entertainment.
"With the employment of Lars Bo, we are taking an important step forward in the commercial field, and we expect to develop even better commercial collaborations and fan experiences.”
Lars himself says he looks forward to helping develop F.C. Copenhagen and Telia Parken.
“Telia Parken is a unique gathering point, our national arena and not least the home ground for Denmark's best football team F.C. Copenhagen and the club's fantastic fans," says Lars.
"I am very humbled and proud to have this opportunity. There is tremendous potential that I, along with the other employees, look forward to exploiting for the benefit of everyone in and around F.C. Copenhagen and Telia Parken."
The employment of Lars means that Katja Moesgaard will resign.
“We would like to thank Katja for her great work over the past two years. She has helped strengthen our commercial arms and has delivered good results. We wish Katja all the best in the future,” says Bo Rygaard.