WE ARE COPENHAGEN
STRATEGIC FOUNDATION
STRATEGIC FOUNDATION
Our strategic foundation is fundamental to our ambitions to succeed with the strategy "We Are Copenhagen". This foundation consists of three basic elements:
We must do more for Copenhagen, have a stronger shared identity with all F.C. Copenhageners and be one unified F.C. Copenhagen.
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Doing more for Copenhagen
We at F.C. Copenhagen must work harder to make the world's best city even better.
It is a very ambitious goal, but the city is not ours, we are the city's team. Therefore, we must take an active responsibility to do more for Copenhagen by living in and contributing to the city, as well as increasing our presence and visibility across every neighbourhood. We will significantly strengthen our corporate social responsibility (CSR) platform through a number of strategic partnerships.
We must provide for the city's youngsters through football events that offer a focus on health, integration and movement, where Ball in the City plays a central role.
We must open Parken to the city, even when it is not a match day, and we must create a responsible and sustainable Parken that is based on selected and relevant UN World Goals. Parken must contribute to developing the club in a more sustainable direction socially, economically and environmentally.
We already have projects such as StopSpild Lokalt, but we want to work more and, among other things, with organic food labelling on catering in Parken, and work with sustainable handling and recycling of waste. Furthermore, we have initiated investigations into how we can reduce Parken's energy consumption in the future.
Finally, we have initiated a process where we will establish a training school in Parken to create better working conditions for vulnerable groups in society.
It is a very ambitious goal, but the city is not ours, we are the city's team. Therefore, we must take an active responsibility to do more for Copenhagen by living in and contributing to the city, as well as increasing our presence and visibility across every neighbourhood. We will significantly strengthen our corporate social responsibility (CSR) platform through a number of strategic partnerships.
We must provide for the city's youngsters through football events that offer a focus on health, integration and movement, where Ball in the City plays a central role.
We must open Parken to the city, even when it is not a match day, and we must create a responsible and sustainable Parken that is based on selected and relevant UN World Goals. Parken must contribute to developing the club in a more sustainable direction socially, economically and environmentally.
We already have projects such as StopSpild Lokalt, but we want to work more and, among other things, with organic food labelling on catering in Parken, and work with sustainable handling and recycling of waste. Furthermore, we have initiated investigations into how we can reduce Parken's energy consumption in the future.
Finally, we have initiated a process where we will establish a training school in Parken to create better working conditions for vulnerable groups in society.
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Stronger F.C. Copenhagen identity
F.C. Copenhagen's identity is more than a football club, a logo and a shirt. For many FCK is already a way of life and we want to welcome many more fans into your community.
Our manifesto plays a central role here. The manifesto is the focal point of our identity, and we want to excite and inspire fans in all four of our stands, our business partners, our existing and new employees, and Copenhageners in general.
F.C. Copenhagen are at our best when we show courage. On and off the pitch. We have been a driving force in the club's development, and it requires courage if we are to succeed in our big ambitions.
We want to create experiences that are about something more than the actual game on the pitch, and create new experiences and stories for all F.C. Copenhageners.
Our manifesto plays a central role here. The manifesto is the focal point of our identity, and we want to excite and inspire fans in all four of our stands, our business partners, our existing and new employees, and Copenhageners in general.
F.C. Copenhagen are at our best when we show courage. On and off the pitch. We have been a driving force in the club's development, and it requires courage if we are to succeed in our big ambitions.
We want to create experiences that are about something more than the actual game on the pitch, and create new experiences and stories for all F.C. Copenhageners.
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One unified F.C. Copenhagen
A key prerequisite for achieving our ambition is that we work as one team. We are not a commercial department or a football department. We are one unified F.C. Copenhagen. Everyone plays a role, and our motivation and professionalism are crucial to us achieving our ambition.
We must work with a shared goal, a common direction and a united community across the entirety of F.C. Copenhagen.
We must ensure that we reach the highest possible professional level in all positions, both on and off the pitch.
We must work with a shared goal, a common direction and a united community across the entirety of F.C. Copenhagen.
We must ensure that we reach the highest possible professional level in all positions, both on and off the pitch.