WE ARE COPENHAGEN
2022 - 2027
We Are Copenhagen
FOOTBALL AIMS
DANISH CHAMPIONS EVERY YEAR
UEFA CHAMPIONS LEAGUE EVERY TWO YEARS
INCREASED PLAYER BUDGET & HIGHER TRANSFER FUND
WOMEN'S FOOTBALL
COMMERCIAL
+100m DKK INVESTED IN PARKEN'S FACILITIES
+350m DKK IN COMMERCIAL TURNOVER BY 2027
F.C. Copenhagen is here to play with the best and unite all of Copenhagen. This is the core of our identity. But all large organisations need to reinvent themselves to stay dominant, and ahead of the curve. To a large extent, this also applies to F.C. Copenhagen, where we have great opportunities to take significant steps forward both on the field and commercially. We will do this with the most ambitious strategy in the club's history:
We Are Copenhagen
The basic idea of the strategy "We Are Copenhagen" is that we must strengthen our commercial basis to such an extent that it creates a financial foundation for us to be able to raise our sporting ambitions to win the Danish championship every year, and on average play in the UEFA Champions League group stages every two years - without the risk being too great if we don't succeed. At the same time, we must improve in relation to capitalising on opportunities when we have sporting success.
We will do this through strategic investments of more than 100m DKK in Parken's facilities and by increasing the investment in our football department, while we will enhance the total experience in Parken and become an increasingly integrated part of everyday life of Copenhageners.
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Dive into the strategy here
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