The City for KBH.

In 2022, SMILfonden, mobile operator 3 and Parken began a new partnership under the heading "More smiles in Parken", helping to give ill children and their families unique experiences at Parken.

For Parken, F.C. Copenhagen and 3, working with SMILfonden is a natural part of our wish to open Parken up and let Denmark's national stadium host even more memorable experiences. Parken is a special place for experiences full of smiles and togetherness – and we wanted to offer that to SMILfonden's children and families all over the country.

The aim of the campaign is to support a good cause and help make a difference for children and families who, because of illness, don't have the same opportunities as others.

Loneliness is a growing challenge in society, and as the City's team we want to do our bit to make sure the city's residents don't feel alone. Working with the Red Cross allows us to reach the right people and help make a difference for those who are socially isolated. After many years of collaborating on various events, F.C. Copenhagen and Red Cross Hovedstaden signed a partnership agreement in 2023. The aim is to work together on more joint initiatives for the benefit of vulnerable people in Copenhagen.

We expanded the partnership in September 2024 with a national agreement with the Red Cross.

Examples of our work together include an annual event at Parken on Christmas Eve for families in need, donations of used training kit to Red Cross charity shops, and auctions of special Red Cross match shirts, where every penny of the proceeds goes to the organisation's work.

Together with Danmarks Idrætsforbund and Divisionsforeningen, we are proud to be part of Veteran Match – an annual event dedicated to honouring and recognising Danish military veterans.

It also aims to support veterans in the transition from a military to a civilian career and to put the focus on their wellbeing and their lives after being deployed to war.

We helped set up the first Veteran Match in 2020 alongside the City of Copenhagen and DIF Soldaterprojekt. We're delighted to see how the initiative has grown and won backing from municipalities, clubs, divisional associations and veteran centres across the country.

For Veteran Match we invite around 100 veterans and their families to Parken to watch football, with the players wearing special shirts carrying the Veteran Match logo. After the match the shirts are sold at auction, and the proceeds go to DIF's work for veterans.

Everyday life can be a challenge for around 40,000 young people aged 18 to 29 who are not in education or work.

These young people are the target group for Startblokken, an initiative launched by DIF in 2024 that uses the national infrastructure of professional sports clubs and local associations to strengthen young people's wellbeing, motivation, initiative, skills and opportunities.

F.C. Copenhagen see supporting the city's residents as part of our social responsibility, and that is why we have got actively involved in Startblokken, which meets young people where they are.

As well as job or education activation, the young people become part of a weekly sporting community designed to build wellbeing, motivation and self-confidence through taking part in sporting activities.

Startblokken is not simply an activation scheme; it is a platform aimed at giving young people the right tools and resources in positive, social surroundings.

F.C. Copenhagen and Foreningen FISKEN have been working together since spring 2025 to match young people with part-time jobs, and in the first year 23 participants found work at Parken.

Every year the Copenhagen association FISKEN helps more than 300 young people into the labour market and prepares them for their first part-time job with guidance on job hunting and an introduction to rules, rights and good workplace culture.

The formal partnership between FISKEN and F.C. Copenhagen focuses on opening the door to real job opportunities for young people. They are hired into ordinary positions where they take on responsibility and gain genuine work experience in a professional workplace.

Through FISKEN, 23 young people have taken up part-time jobs at Parken in the kiosks, in the warehouse and in cleaning.

At F.C. Copenhagen we value and support diversity and inclusion in our club and in our local community. A key part of our work to promote inclusion is our partnership with Pan Idræt, an organisation that works with inclusion and diversity through sport. Together with Pan Idræt we have delivered talks on inclusion at our partner clubs and internally in our academy.

We believe inclusion is essential to building a strong community and a positive experience for everyone, both in the club and in the local community. Through our partnerships and initiatives we aim to create a culture where diversity and inclusion are celebrated and valued at every level of football.

Pan Idræt is also one of the organisations behind the Gamechanger project, which F.C. Copenhagen are part of. The project aims to promote inclusion in sport, including football, regardless of sexuality and gender identity. Through this partnership, Pan Idræt contributes to the education and development of both FCK and the 23 partner clubs involved in the project. Workshops have been held for youth players in FCK Talent and for the management of clubs such as HIK, KB, Hekla and Hørsholm-Usserød IK since 2022, and that work and commitment continues.

In recent years we have also taken part in Pride Cup, an annual football tournament during Copenhagen Pride that promotes and puts the focus on diversity and inclusion in sport. With this partnership we want to create a space where everyone feels welcome and represented.

F.C. Copenhagen and our partner adidas go hand in hand in our shared commitment to inclusion and diversity in Danish football. In 2023, FCK and adidas donated DKK 50,000 to Pan Idræt – the equivalent of the expected profit from the special 'Love Unites' shirt. adidas also handed over products worth DKK 50,000 to Pan Idræt, so they can continue their dedicated work to promote inclusion in Danish football and strengthen the Pan Idræt sports club.